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Program Description
The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management diploma with specializations in marketing administration, banking and finance, entrepreneurship, retail management, or fashion merchandising.
Program Length
A minimum of 88 credit hours is required for graduation.
A full time student can expect to complete requirements in 5 quarters
Salary Range
$18,000 to $28,000
Career Opportunities
Employment opportunities include store manager, buyer, manager trainee, sales representative, merchandise manager, customer service representative, or display advertiser.
Career Traits/ Requirements
Marketing requires good leadership skills and the ability to work well with others.
Program Courses
General Education |
18 |
ENG 1010 |
Fundamentals of English I |
5 |
ENG 1012 |
Fundamentals of English Ii |
5 |
MAT 1011 |
Business Math |
5 |
EMP 1000 |
Interpersonal Relations & Professional Development |
3 |
Occupational Education |
28 |
SCT 100 |
Introduction to Microcomputers |
3 |
MKT 100 |
Introduction to Marketing |
5 |
MKT 101 |
Principles of Management |
5 |
MKT 103 |
Business Law |
5 |
MKT 104 |
Principles of Economics |
5 |
MKT 106 |
Fundamentals of Selling |
5 |
Complete one of the following specializations: |
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Entrepreneurship Specialization – EN02 |
42 |
ACC 1101 |
Principles of Accounting I |
6 |
ACC 1102 |
Principles of Accounting II |
6 |
MKT 108 |
Advertising |
4 |
MKT 110 |
Entrepreneurship |
8 |
MKT 122 |
Buying & Merchandising Management |
5 |
MKT 123 |
Small Business Management |
5 |
MKT 134 |
Entrepreneurship O.B.I. I |
3 |
MKT 135 |
Entrepreneurship O.B.I. II |
3 |
XXX xxx |
Electives |
2 |
Retail Management Specialization – RI02 |
42 |
ACC 1101 |
Principles of Accounting I |
6 |
MKT 108 |
Advertising |
4 |
MKT 109 |
Visual Merchandising |
4 |
MKT 122 |
Buying & Merchandising Management |
5 |
MKT 125 |
Retail Operations Management |
5 |
MKT 136 |
Retail Management O.B.I. I |
3 |
MKT 137 |
Retail Management O.B.I. II |
3 |
XXX xxx |
Electives |
12 |
Total Required Credits for Graduation |
88 |
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