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Program Description
The Marketing Management program is designed to prepare students
for employment in a variety of positions in today's marketing
and management fields. Additionally, the program provides
opportunities to upgrade present knowledge and skills or to
retrain in the area of marketing management.
Length of Program
Five quarters
Entrance Date
Students are accepted quarterly.
Entrance Requirements
OTC Placement Exam
Age
16 years of age or older
Education
High School Diploma or GED
Advisor
An advisor should be consulted prior to enrolling in any course.
A program advisor will be assigned by admissions.
Salary Range
$18,000 to $28,000
Job Market
Employment opportunities include store manager, buyer, manager
trainee, sales representative, merchandise manager, customer
service representative, or display advertiser.
Personal Traits Required
Marketing requires good leadership skills and the ability
to work well with others.
Curriculum
| Course |
|
Title |
|
Credit
Hours |
| |
| 1st Quarter |
 |
| ENG 111 |
|
Business English |
|
5 |
| SCT 100 |
|
Introduction to Microcomputers |
|
3 |
| MKT 100 |
|
Introduction to Marketing |
|
5 |
| MKT 104 |
|
Principles of Economics |
|
5 |
| |
| 2nd Quarter |
|
| ENG 112 |
|
Business Communications |
|
5 |
| MAT 111 |
|
Business Math |
|
5 |
| MKT 101 |
|
Principles of Management |
|
5 |
| MKT 103 |
|
Business Law |
|
5 |
| MKT 106 |
|
Fundamentals of Selling |
|
5 |
| |
|
|
|
|
| 3rd Quarter (Retail
Management Specialization) |
|
| ACC 101 |
|
Principles of Accounting I |
|
6 |
| MKT 107 |
|
Buying |
|
5 |
| MKT 108 |
|
Advertising |
|
4 |
| XXX xxx |
|
Technical Electives |
|
3 |
| |
|
|
|
|
| 4th Quarter (Retail Management
Specialization) |
|
| MKT 128 |
|
Retail Operations Management |
|
5 |
| MKT 136 |
|
Retail Management O.B.I. I |
|
3 |
| XXX xxx |
|
Technical Electives |
|
4 |
| |
|
|
|
|
| 5th Quarter (Retail Management
Specialization) |
|
| MKT 109 |
|
Visual Merchandising |
|
4 |
| MKT 137 |
|
Retail Management O.B.I. II |
|
3 |
| EMP 100 |
|
Interpersonal Relations/Professional Development |
|
3 |
| XXX xxx |
|
Technical Electives |
|
5 |
| |
|
|
|
|
| |
|
Total Hours Required |
|
88 |
| |
|
|
|
|
| 3rd Quarter (Entrepreneurship
Specialization) |
|
| ACC 101 |
|
Principles of Accounting |
|
6 |
| MKT 108 |
|
Advertising |
|
4 |
| MKT 110 |
|
Entrepreneurship |
|
8 |
| |
|
|
|
|
| 4th Quarter (Entrepreneurship
Specialization) |
|
| ACC 102 |
|
Principles of Accounting II |
|
6 |
| MKT 122 |
|
Merchandising Management |
|
5 |
| MKT 134 |
|
Entrepreneurship O.B.I. I |
|
3 |
| |
|
|
|
|
| 5th Quarter (Entrepreneurship Specialization) |
|
| MKT 123 |
|
Small Business Management |
|
5 |
| MKT 135 |
|
Entrepreneurship O.B.I. II |
|
3 |
| EMP 100 |
|
Interpersonal Relations/Professional Development |
|
3 |
| XXX xxx |
|
Technical Electives |
|
2 |
| |
|
|
|
|
| |
|
Total Hours Required |
|
88 |
|
