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Marketing Management, Diploma

Program Description
The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management diploma with specializations in marketing administration, banking and finance, entrepreneurship, retail management, or fashion merchandising.

Program Length
A minimum of 88 credit hours is required for graduation.
A full time student can expect to complete requirements in 5 quarters

Salary Range
$18,000 to $28,000

Career Opportunities
Employment opportunities include store manager, buyer, manager trainee, sales representative, merchandise manager, customer service representative, or display advertiser.

Career Traits/ Requirements
Marketing requires good leadership skills and the ability to work well with others.

Program Courses

General Education

18

ENG 1010

Fundamentals of English I

5

ENG 1012

Fundamentals of English Ii

5

MAT 1011

Business Math

5

EMP 1000

Interpersonal Relations & Professional Development

3

Occupational Education

28

SCT 100

Introduction to Microcomputers

3

MKT 100

Introduction to Marketing

5

MKT 101

Principles of Management

5

MKT 103

Business Law

5

MKT 104

Principles of Economics

5

MKT 106

Fundamentals of Selling

5

 

Complete one of the following specializations:

 

Entrepreneurship Specialization – EN02

42

ACC 1101

Principles of Accounting I

6

ACC 1102

Principles of Accounting II

6

MKT 108

Advertising

4

MKT 110

Entrepreneurship

8

MKT 122

Buying & Merchandising Management

5

MKT 123

Small Business Management

5

MKT 134

Entrepreneurship O.B.I. I

3

MKT 135

Entrepreneurship O.B.I. II

3

XXX xxx

Electives

2

Retail Management Specialization – RI02

42

ACC 1101

Principles of Accounting I

6

MKT 108

Advertising

4

MKT 109

Visual Merchandising

4

MKT 122

Buying & Merchandising Management

5

MKT 125

Retail Operations Management

5

MKT 136

Retail Management O.B.I. I

3

MKT 137

Retail Management O.B.I. II

3

XXX xxx

Electives

12

Total Required Credits for Graduation

88

 

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